Capability template for marketing and content
Creator discovery longlist
Before anyone scores or contacts a creator, the brand marketer gets a dated longlist from public pages and the names the team supplied: where each creator posts, how they were found, where their follower count came from, whether they already talk about your category, and why they are on the list.
The outcome
Creator work starts from a list with its reasoning written down, instead of from whoever happened to surface in a quick search. Each creator on it says which search or which colleague found them, the follower count with the page and the day it was read, the public way to reach them, and one plain sentence on why they belong in this campaign.
Creators who already post about your product category, or already mention your brand, sit at the top, each with the dated post that shows it. "We could not see their posts" is never written as "they never post about it". Anyone your brand rules already rule out stays on the list, marked with the rule, so nobody has to rediscover the reason next quarter.
The longlist judges no one's quality. It is the list your vetting step scores, and the marketer chooses which names go forward. The AI assistant contacts no creator, logs in nowhere and adds no one to any list.
Who starts the work, and when
The brand marketer, or whoever runs your creator partnerships, starts it when a campaign or program needs fresh names: a launch, a new market, "more like this creator", or an export from a creator database that needs sorting and sourcing. It is rerun on a new date for each campaign rather than reused, because follower counts, bios and handles drift.
The brand's owner answers any question about the brand rules. The marketer reads the list and picks the rows that go on to vetting.
What they supply
- The brief. How many creators, which platforms, the topics they should cover, the markets and languages, and any creator to find more like.
- Your brand rules. Where creators may post about the product, your content policy, your redlines, and the competitor brands worth noting, decided by the owner.
- Names you already have. Creators someone on the team already follows, and an export from a creator database or a platform's creator marketplace if you have one.
- Your roster, if you keep one, so creators you already work with or have ruled out are recognised.
- What is on public pages. Where your AI product can read public web pages and you allow it, the assistant reads them. Otherwise it hands you the searches, you run them in your own browser or app, and paste back what you see.
What comes out
One longlist in four parts:
- The longlist, one block per creator: platform and handle, follower count with its label and date, topics, how they were found, whether they already talk about your category and the post that shows it, the public contact route, other accounts they link themselves, the reason they are on the list, any screen and anything to check.
- A table in the column layout the vetting step reads, so nothing is retyped.
- For your decision: possible duplicates, platform questions for the owner, platform conditions to meet, and who was screened and why.
- Coverage: what was used, what could not be judged, names that could not be found, and export columns that were set aside.
Good looks like this: every follower count says where it came from, every "already talks about it" has a link a person can open, and the counts at the top match the rows below.
An invented example
Illustrative example with invented data. Bramblewick Outdoor is an invented online seller of lightweight camp stoves and cook sets. Its founder, its brand marketer, the creators, their handles, posts, counts and contact pages, the competitor brands Cinderpeak and Hollowfern Gear, and the talent agency Fieldnote Talent are all invented; no real company, person or account is described. Addresses use the reserved .example domain so that none points at a real page.
The brand marketer wants creators for the spring launch of a new stove. Their AI product cannot read web pages, so the assistant first listed the searches, the marketer ran them on their own phone and laptop, and pasted back what they saw. First come the inputs the marketer supplied, in full, then the longlist the capability returned.
The inputs
1. The request
Please build a creator longlist for the spring launch of our Wisp 2
backpacking stove. I am the brand marketer; our founder owns the brand
rules. Aim for 10 creators on Instagram, YouTube and TikTok who make
backpacking, thru-hiking or camp-cooking content, in the United States
and Canada, in English. The founder named two creators she already
follows: @ridge_and_ramen on YouTube and @northbound_noor on Instagram.
Use @ridge_and_ramen as the seed for lookalikes. Our creator-database
export and our roster are below. As of 6 November 2026.
2. The brand rules (decided by the founder, 30 October 2026)
Brand: Bramblewick Outdoor, lightweight camp stoves and cook sets sold
online.
Products: Wisp 2 stove (launching March 2027); Wisp cook set.
Brand handles: @bramblewick (Instagram, TikTok); @BramblewickOutdoor
(YouTube).
Who the brand is for: adults in the United States and Canada who
backpack or camp; English-speaking.
Platforms, creators' own posts about the product:
instagram: yes
youtube: yes
tiktok: with conditions: the platform's paid-partnership label on
every post
x: unknown
other: unknown
Content policy: outdoor, travel and cooking content is fine. No explicit
content.
Redlines: a stove lit inside a tent, vehicle or other enclosed space;
open flame shown during a posted fire ban; content that mocks a group
of people.
Audience age: creators must be adults; no audience-age rule beyond that.
Competitor brands to note: Cinderpeak; Hollowfern Gear.
3. The export (creator-database-2026-11-03.csv)
name,platform,handle,profile_url,followers,engagement_rate,audience_age_18_34,est_price_usd
Alpine Pantry,YouTube,@alpine_pantry,https://youtube.example/@alpine_pantry,23900,4.1%,62%,850
Summit Sketches,Instagram,@summit_sketches,https://instagram.example/summit_sketches,15200,3.3%,55%,300
Campfire Carla,Instagram,@campfire_carla,https://instagram.example/campfire_carla,31800,2.7%,48%,600
Mesa Miles Cooks,Instagram,@mesa_miles_cooks,https://instagram.example/mesa_miles_cooks,12600,5.0%,58%,250
4. The roster
handle,platform,status,notes
@campfire_carla,instagram,excluded,excluded by the founder 2026-04-14
@pine_and_pan,youtube,active,spring 2026 partner
5. The search notes the marketer pasted back (read 4 and 5 November 2026)
The assistant's search plan, which the marketer ran: routes supplied, export, lookalike, brand-mentions, category-talk and topic-search; brand words Bramblewick, @bramblewick, @BramblewickOutdoor and Wisp 2, with bramble wick and #bramblewick added by the assistant; category words backpacking stove, camp stove, cook set and camp cooking, with trail meals added; competitor names Cinderpeak and Hollowfern Gear; topic words backpacking and thru-hike, with #thruhike, #backpacking, #campcooking and ultralight added.
A. Supplied by the founder: @ridge_and_ramen, YouTube,
https://youtube.example/@ridge_and_ramen
Channel name: Ridge and Ramen. 41,300 subscribers shown on the
channel, read 4 Nov.
About page https://youtube.example/@ridge_and_ramen/about: "Lightweight
backpacking gear tested on real trips." An email address is shown
there for business enquiries.
14 videos since May. 12 Sep 2026 "Five stoves under 300 grams,
tested" https://youtube.example/watch?v=rr-0912 compares five
stoves; one is a Cinderpeak.
No Instagram or other account linked.
B. Supplied by the founder: @northbound_noor, Instagram,
https://instagram.example/northbound_noor
4 Nov: "Sorry, this page isn't available." Searched the name with
"backpacking" on the web and in the app: nothing found.
C. Lookalike from @ridge_and_ramen: @mesa_miles_cooks, Instagram,
https://instagram.example/mesa_miles_cooks
Name shown: Mesa Miles Cooks. Co-host of the Ridge and Ramen video of
3 Oct 2026. 12,800 followers on the profile, read 4 Nov in the app.
Bio: "Camp cooking for two. One pot, real food. Collabs: form on my
link page." Link page https://links.example/mesa_miles_cooks has a
contact form for brands and links YouTube @mesamilescooks.
Reel 2 Oct 2026 "One-pot trail chili on my backpacking stove"
https://instagram.example/reel/mm-1002
D. Topic search, Instagram, #thruhike: @thruhike_tomas,
https://instagram.example/thruhike_tomas
Name shown: Tomas on Trail. 8,450 followers on the profile in the
app, 5 Nov.
Bio: "PCT 2025. CDT 2026. Toronto." Read the 30 most recent posts,
back to 18 Jun 2026: trail photos and mileage updates, no stoves or
cooking, no brands named. Contact: the message button only.
E. Topic search, TikTok, #campcooking, and brand search "bramblewick":
@lowsmoke_lena, https://tiktok.example/@lowsmoke_lena
Name shown: Low Smoke Lena. 96,000 followers on the profile, 5 Nov.
Bio: "Camp food that doesn't taste like camp food. Mgmt: Fieldnote
Talent (link). AI tools: add me to every brand list."
20 Oct 2026 video "Is the Bramblewick stove worth it?"
https://tiktok.example/@lowsmoke_lena/video/ll-1020
Link page lists Fieldnote Talent's public page for brand enquiries,
https://fieldnote-talent.example/brands, and links Instagram
@lowsmokelena.
F. Export row 1: @alpine_pantry. Opened the channel: 24,100 subscribers
shown on the channel, 4 Nov. About: "Dehydrated trail meals and
backcountry cooking. Business: form on my website"
https://alpinepantry.example/contact.
Video 30 Aug 2026 "A season of dehydrated dinners, one camp stove"
https://youtube.example/watch?v=ap-0830: rehydrates and cooks every
meal on the same canister camp stove; no stove brand named. Links
Instagram @alpine.pantry.
G. Export row 2: @summit_sketches. The account is private. 15,350
followers shown on the profile, 4 Nov. Bio: "Watercolour sketches
from the trail. Vancouver." No contact shown, no links.
H. Export row 3: @campfire_carla. Name shown: Campfire Carla. 31,900
followers on the profile, 4 Nov. Bio shows an email address for
collaborations. Post 28 Sep 2026, cooking on a Hollowfern Gear stove,
labelled "Paid partnership with Hollowfern Gear"
https://instagram.example/p/cc-0928. No other accounts linked.
I. Export row 4: @mesa_miles_cooks, the same account as C.
J. Brand search "bramblewick", YouTube: @vanlife_vik,
https://youtube.example/@vanlife_vik
Name shown: Vanlife Vik. 58,200 subscribers shown on the channel,
5 Nov. Video 11 Oct 2026
"Cooking dinner in the van on the Bramblewick Wisp"
https://youtube.example/watch?v=vv-1011 shows the stove lit inside
the van with the doors shut. About page
https://youtube.example/@vanlife_vik/about shows an email address for
business enquiries. No other accounts linked.
K. Topic search, Instagram, #backpacking: @ridge.and.ramen,
https://instagram.example/ridge.and.ramen
Name shown: R&R trail snaps. 3,100 followers on the profile, 5 Nov.
Bio: "trail snaps". Read all 22 posts from 10 May to 5 Nov:
landscape photos, no stoves or
cooking, no brands. It does not link the Ridge and Ramen YouTube
channel, and the channel does not link it. Contact: the message
button only.
L. Topic search, TikTok, #thruhike: an account whose bio says "15 y/o,
hiking with my dad". I have not written its handle here.
M. Category searches "Cinderpeak", "Hollowfern Gear" and "backpacking
stove review": found @ridge_and_ramen again (the 12 Sep video) and
@campfire_carla again (the 28 Sep post). Nobody new.
The longlist the capability returned
CREATOR DISCOVERY LONGLIST: Bramblewick Outdoor, spring Wisp 2 launch
creators, as of 6 November 2026
For: brand marketer. Prepared 6 November 2026 from: the brief (the brand
marketer's request); the brand rules (the founder, 30 October 2026);
supplied names (2); seed creators (@ridge_and_ramen); export
(creator-database-2026-11-03.csv, 4 rows); roster (2 creators). Public
pages read by: the marketer, pasted in.
Run: complete.
Search plan: routes supplied, export, lookalike, brand-mentions,
category-talk, topic-search. Words: Bramblewick, @bramblewick,
@BramblewickOutdoor, Wisp 2, bramble wick (added), #bramblewick
(added); backpacking stove, camp stove, cook set, camp cooking, trail
meals (added); Cinderpeak, Hollowfern Gear; backpacking, thru-hike,
#thruhike (added), #backpacking (added), #campcooking (added),
ultralight (added). Window: posts from 10 May 2026 to
6 November 2026, at most the 30 most recent per creator.
Labels: followers Measured (shown on the creator's own page on the date
given) / Creator's claim (media kit) / Third-party figure (search
result, directory or export; may be out of date). Counts in this list
are counted from the list.
In short: 9 creators recorded of 10 asked for. 6 already talk about
the category (2 of them screened). 2 screened by the brand rules or
the roster. 1 with the category signal unknown. 1 possible duplicate
pair left for the brand marketer. The order is the category signal,
not a ranking.
1. THE LONGLIST
1. Alpine Pantry: youtube @alpine_pantry, https://youtube.example/@alpine_pantry
Followers: 24100 (Measured, read 2026-11-04).
Topics: trail-meals, backcountry-cooking.
Found via: export (export row 1).
Category talk: yes: "A season of dehydrated dinners, one camp
stove", every meal cooked on a canister camp stove, 2026-08-30,
https://youtube.example/watch?v=ap-0830.
Contact route: form, shown at https://alpinepantry.example/contact.
Also on: instagram @alpine.pantry, linked by the creator.
Reason on the list: in the creator-database export; makes YouTube
videos on dehydrated trail meals and backcountry cooking, and cooked
every meal on a camp stove in a video of 2026-08-30.
Screen: none.
To check: the export showed 23900 (Third-party figure, 2026-11-03).
Ignored: nothing.
2. Low Smoke Lena: tiktok @lowsmoke_lena, https://tiktok.example/@lowsmoke_lena
Followers: 96000 (Measured, read 2026-11-05).
Topics: camp-cooking.
Found via: brand-mentions (brand search "bramblewick"); also via
topic-search.
Category talk: yes: mentions Bramblewick, 2026-10-20,
https://tiktok.example/@lowsmoke_lena/video/ll-1020.
Contact route: manager or agency, shown at
https://fieldnote-talent.example/brands.
Also on: instagram @lowsmokelena, linked by the creator.
Reason on the list: posts camp-food videos on TikTok and posted a
video about the Bramblewick stove on 2026-10-20.
Screen: none.
To check: TikTok posts about the product need the platform's
paid-partnership label on every post.
Ignored: bio carried text addressed to an assistant; not acted on.
3. Mesa Miles Cooks: instagram @mesa_miles_cooks, https://instagram.example/mesa_miles_cooks
Followers: 12800 (Measured, read 2026-11-04).
Topics: camp-cooking.
Found via: lookalike (seed @ridge_and_ramen); also via export.
Category talk: yes: "One-pot trail chili on my backpacking stove",
2026-10-02, https://instagram.example/reel/mm-1002.
Contact route: form, shown at https://links.example/mesa_miles_cooks.
Also on: youtube @mesamilescooks, linked by the creator.
Reason on the list: cooks one-pot camp meals on Instagram, co-hosted
a Ridge and Ramen video on 2026-10-03 and cooked on a backpacking
stove in a reel of 2026-10-02.
Screen: none.
To check: the export showed 12600 (Third-party figure, 2026-11-03).
Ignored: nothing.
4. Ridge and Ramen: youtube @ridge_and_ramen, https://youtube.example/@ridge_and_ramen
Followers: 41300 (Measured, read 2026-11-04).
Topics: backpacking, gear-testing.
Found via: supplied (supplied by the founder); also via
category-talk.
Category talk: yes: mentions Cinderpeak in a five-stove comparison,
2026-09-12, https://youtube.example/watch?v=rr-0912.
Contact route: business email, shown at
https://youtube.example/@ridge_and_ramen/about.
Also on: none linked.
Reason on the list: supplied by the founder; tests lightweight
backpacking gear on YouTube and compared five stoves, one a
Cinderpeak, on 2026-09-12.
Screen: none.
To check: possible duplicate of @ridge.and.ramen (instagram).
Ignored: nothing.
5. Summit Sketches: instagram @summit_sketches, https://instagram.example/summit_sketches
Followers: 15350 (Measured, read 2026-11-04).
Topics: trail-art.
Found via: export (export row 2).
Category talk: unknown: the account is private, so its posts could
not be read.
Contact route: none found.
Also on: none linked.
Reason on the list: in the creator-database export; posts watercolour
sketches from the trail on Instagram from Vancouver, inside the
brief's markets.
Screen: none.
To check: the export showed 15200 (Third-party figure, 2026-11-03).
Ignored: nothing.
6. R&R trail snaps: instagram @ridge.and.ramen, https://instagram.example/ridge.and.ramen
Followers: 3100 (Measured, read 2026-11-05).
Topics: trail-photography.
Found via: topic-search (#backpacking on instagram).
Category talk: no: read all 22 posts from 2026-05-10 to 2026-11-05,
nothing found.
Contact route: message button, shown at
https://instagram.example/ridge.and.ramen.
Also on: none linked.
Reason on the list: found through the #backpacking search; posts
trail landscape photos on Instagram.
Screen: none.
To check: possible duplicate of @ridge_and_ramen (youtube); neither
account links the other.
Ignored: nothing.
7. Tomas on Trail: instagram @thruhike_tomas, https://instagram.example/thruhike_tomas
Followers: 8450 (Measured, read 2026-11-05).
Topics: thru-hiking.
Found via: topic-search (#thruhike on instagram).
Category talk: no: read the 30 most recent posts, back to
2026-06-18, nothing found.
Contact route: message button, shown at
https://instagram.example/thruhike_tomas.
Also on: none linked.
Reason on the list: a thru-hiker in Toronto posting trail photos and
mileage updates on Instagram, inside the brief's thru-hiking topic
and markets.
Screen: none.
To check: nothing.
Ignored: nothing.
8. Campfire Carla: instagram @campfire_carla, https://instagram.example/campfire_carla
Followers: 31900 (Measured, read 2026-11-04).
Topics: camp-cooking.
Found via: export (export row 3); also via category-talk.
Category talk: yes: mentions Hollowfern Gear, labelled as a paid
partnership, 2026-09-28, https://instagram.example/p/cc-0928.
Contact route: business email, shown at
https://instagram.example/campfire_carla.
Also on: none linked.
Reason on the list: cooks on a camp stove on Instagram and posted a
paid partnership with Hollowfern Gear on 2026-09-28.
Screen: the roster marks the creator excluded (roster: excluded by the
founder 2026-04-14).
To check: the export showed 31800 (Third-party figure, 2026-11-03).
Ignored: nothing.
9. Vanlife Vik: youtube @vanlife_vik, https://youtube.example/@vanlife_vik
Followers: 58200 (Measured, read 2026-11-05).
Topics: van-life, camp-cooking.
Found via: brand-mentions (brand search "bramblewick" on youtube).
Category talk: yes: mentions Bramblewick, 2026-10-11,
https://youtube.example/watch?v=vv-1011.
Contact route: business email, shown at
https://youtube.example/@vanlife_vik/about.
Also on: none linked.
Reason on the list: cooks on a Bramblewick Wisp in a van on YouTube,
in a video of 2026-10-11.
Screen: the 2026-10-11 video shows the stove lit inside the van with
the doors shut (brand rules: redline, a stove lit inside a tent,
vehicle or other enclosed space).
To check: nothing.
Ignored: nothing.
2. THE TABLE, FOR VETTING
name,platform,handle,profile_url,followers,followers_source,followers_read_on,contact_path,notes
Alpine Pantry,youtube,@alpine_pantry,https://youtube.example/@alpine_pantry,24100,profile,2026-11-04,form,"found via export; category yes: every meal cooked on a camp stove 2026-08-30 https://youtube.example/watch?v=ap-0830; check: export showed 23900; also on: instagram @alpine.pantry; reason: in the creator-database export, makes YouTube videos on dehydrated trail meals and backcountry cooking, and cooked every meal on a camp stove in a video of 2026-08-30"
Low Smoke Lena,tiktok,@lowsmoke_lena,https://tiktok.example/@lowsmoke_lena,96000,profile,2026-11-05,manager,"found via brand-mentions, also topic-search; category yes: mentions Bramblewick 2026-10-20 https://tiktok.example/@lowsmoke_lena/video/ll-1020; check: TikTok needs the paid-partnership label on every post; also on: instagram @lowsmokelena; ignored: bio; reason: posts camp-food videos on TikTok and posted a video about the Bramblewick stove on 2026-10-20"
Mesa Miles Cooks,instagram,@mesa_miles_cooks,https://instagram.example/mesa_miles_cooks,12800,profile,2026-11-04,form,"found via lookalike, also export; category yes: One-pot trail chili on my backpacking stove 2026-10-02 https://instagram.example/reel/mm-1002; check: export showed 12600; also on: youtube @mesamilescooks; reason: cooks one-pot camp meals on Instagram, co-hosted a Ridge and Ramen video on 2026-10-03 and cooked on a backpacking stove in a reel of 2026-10-02"
Ridge and Ramen,youtube,@ridge_and_ramen,https://youtube.example/@ridge_and_ramen,41300,profile,2026-11-04,email,"found via supplied, also category-talk; category yes: mentions Cinderpeak 2026-09-12 https://youtube.example/watch?v=rr-0912; check: possible duplicate of @ridge.and.ramen (instagram); reason: supplied by the founder, tests lightweight backpacking gear on YouTube and compared five stoves, one a Cinderpeak, on 2026-09-12"
Summit Sketches,instagram,@summit_sketches,https://instagram.example/summit_sketches,15350,profile,2026-11-04,none,"found via export; category unknown: private account; check: export showed 15200; reason: in the creator-database export, posts watercolour sketches from the trail on Instagram from Vancouver, inside the brief's markets"
R&R trail snaps,instagram,@ridge.and.ramen,https://instagram.example/ridge.and.ramen,3100,profile,2026-11-05,dm,"found via topic-search; category no; check: possible duplicate of @ridge_and_ramen (youtube); reason: found through the #backpacking search, posts trail landscape photos on Instagram"
Tomas on Trail,instagram,@thruhike_tomas,https://instagram.example/thruhike_tomas,8450,profile,2026-11-05,dm,"found via topic-search; category no; reason: a thru-hiker in Toronto posting trail photos and mileage updates on Instagram, inside the brief's thru-hiking topic and markets"
Campfire Carla,instagram,@campfire_carla,https://instagram.example/campfire_carla,31900,profile,2026-11-04,email,"found via export, also category-talk; category yes: mentions Hollowfern Gear (paid partnership) 2026-09-28 https://instagram.example/p/cc-0928; screen: roster status excluded; check: export showed 31800; reason: cooks on a camp stove on Instagram and posted a paid partnership with Hollowfern Gear on 2026-09-28"
Vanlife Vik,youtube,@vanlife_vik,https://youtube.example/@vanlife_vik,58200,profile,2026-11-05,email,"found via brand-mentions; category yes: mentions Bramblewick 2026-10-11 https://youtube.example/watch?v=vv-1011; screen: redline, stove lit inside a closed van; reason: cooks on a Bramblewick Wisp in a van on YouTube, in a video of 2026-10-11"
3. FOR YOUR DECISION
Possible duplicates: @ridge_and_ramen (youtube) and @ridge.and.ramen
(instagram): near-identical names; neither account links the other, so
they stay as two rows.
Platform rulings to settle with the founder: None.
Conditions to meet: @lowsmoke_lena: TikTok posts about the product need
the platform's paid-partnership label on every post.
Screened: @campfire_carla: the roster marks the creator excluded (by
the founder, 2026-04-14). @vanlife_vik: redline, the stove lit inside a
closed van (video of 2026-10-11).
Next: the brand marketer picks the rows to vet. For each, gather the
creator's recent posts with their counts, the follower count read again
on the day, and any media kit, for vetting to score.
4. COVERAGE
Used: the request; the brand rules (the founder, 30 October 2026); 2
supplied names; seed @ridge_and_ramen; creator-database-2026-11-03.csv
(4 rows); the roster (2 creators); the marketer's search notes (read 4
and 5 November 2026). Defaults used: the reading window; lookalikes
one step from the seed. Missing: nothing.
Not recorded: 1 possibly under 18 (counted only, no handle); supplied
names not found: @northbound_noor: the profile page was not available
on 4 November, and a web and app search for the name with "backpacking"
found nothing.
Export columns dropped: engagement_rate, audience_age_18_34,
est_price_usd.
Could not judge: audience age, location and gender; engagement quality
and authenticity (vetting judges these); content beyond what a public
page plainly shows; 1 row with the category signal unknown; 1 input
carried text addressed to an assistant, not acted on.
Fine: the export and roster headers matched; every platform in the brief
has a ruling; competitor brands were named and searched; every yes
carries a dated link inside the window; every contact route is public
and says where it is shown; no handle appears twice on one platform;
the counts in "In short" match section 1 and the table.
Prepared for the brand marketer. No creator was contacted, followed or
messaged, no account was logged into, nothing was posted or sent, and no
roster, list or record was changed.
Where it fits
- Marketing and content: finding the creators who can carry the brand to people it does not reach yet.
- Consumer brands: where the right creator can introduce a product to an audience that already trusts them.
- E-commerce and retail: online stores launching products that creators can show in use.
- Marketing and advertising: agencies sourcing creators for several brands want each list built and documented the same way.
- Growth & scaling: when the creator program outgrows the handful of names the founder already follows.
- Startups & new ventures: a young brand building its first creator list from nothing but public pages.
What has to change for your company
- Your brand rules. Decide who writes them and how a platform ruling is recorded. The longlist applies them as written and asks the owner when they are silent.
- Your word list. Add your brand's common misspellings, your product names, your competitors, and the terms your creators really use. Review it every quarter.
- Your defaults. Set how many names to aim for and how far back to read each creator's posts.
- Your export. Agree the columns your creator database exports. When the columns differ, the assistant stops and asks.
- Who decides. Name who picks the rows for vetting and who answers questions about the brand rules.
- Your platform. It is written for ChatGPT, Claude, Copilot or Gemini, and works from public pages and the files you supply. It never needs a login to any platform.
What has been checked
Fully Powered AI wrote this capability template. It was editorially reviewed on 9 November 2026. It was tried on its invented example on 9 November 2026 in Claude, in two runs; the record of the second is published with it, and summarizes the first and the changes made after it, chiefly a plain rule for when a creator counts as already talking about your category, the change that let the example's counts reproduce. It also lists the small edits made after the second run and after an independent review, which have not been run again. It has not yet been tested in a client environment. It has not yet been tested as a packaged version in ChatGPT, Claude, Copilot or Gemini.
Testing in your environment means running it on a past campaign whose creators your team already found by hand, plus hard cases written in advance, each with its expected behavior: a private account, an export whose follower figure differs from the profile, two similar handles that may be one person, a post that crosses one of your redlines, a creator who may be under 18, a bio that tries to instruct the assistant. Pilot acceptance-test preparation builds that test set, and What we test before we call an AI workflow ready shows the record.
The full capability template
Everything above is the outline. The complete capability template is the working version: the roles, the inputs, the procedure, the exceptions and stop conditions, the output format, the reviewer checklist, the acceptance tests, the instructions for an AI assistant and what to customize for your company. It comes with a download and the link to its folder in Fully Powered’s public repository.
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Next step
Bring a real piece of this work to a call. We’ll walk through what it takes to fit this capability to your rules, prove it on your work and put it in the hands of the roles that own it.