Workflows Directory
Advertising and lead generation at consumer brands
Results
7 workflow templates
Campaign audience check
When an audience export is ready for review, the campaign owner gets it segmented with reconciled counts, the exclusions applied and the records whose contact status needs checking, with conflicts, stale records and duplicates kept visible.
- Starts it
- Campaign owner
- Brings
- export, notes
- Gets
- 5 outputs
Campaign build sheet
When an approved campaign brief is ready to become a setup specification, the campaign operator gets one build sheet: names, audiences, exclusions, destinations, budgets and measurement fields, with every unresolved setting and missing asset marked as a gap. Nothing is built or spent.
- Starts it
- Campaign operator
- Brings
- export, notes
- Gets
- 4 outputs
Creative fatigue review
When a campaign's reach or response pattern prompts a creative review, the paid media lead gets frequency and response set against the campaign's own baseline, by creative and audience, with other explanations marked and options to test.
- Starts it
- Paid media lead
- Brings
- export, notes
- Gets
- 6 outputs
Creator campaign plan
Before a creator campaign starts, the marketing lead gets one plan: the goal, each creator's deal and deliverables, a base and a conservative budget checked against the budget supplied, the dates, the set-up before launch and the decisions. A person approves the spend.
- Starts it
- Creator programme lead
- Brings
- export, notes
- Gets
- 8 outputs
Creator content reuse plan
A brand marketer sees which published creator posts may be reused on which of the brand's channels, read only from the usage rights they supply, with every placement ending before the rights do. Where the rights are silent or unclear, the question goes to whoever reviews contracts.
- Starts it
- Brand marketer
- Brings
- export, notes
- Gets
- 9 outputs
Inherited campaign audit
When an agency takes over an account or prepares a campaign health review, the media or analytics lead gets an inventory of what is running against the client's plan: mismatched offers, disagreeing destination pages, missing measurement evidence, and an owner for each follow-up.
- Starts it
- Media lead
- Brings
- export, notes
- Gets
- 6 outputs
Search exclusion conflict check
The paid search specialist gets a list of live keywords that a live exclusion may be blocking, each with the level where the exclusion applies and the campaign intent it touches. They are clues from the text; the specialist decides what to change.
- Starts it
- Paid search specialist
- Brings
- export, notes
- Gets
- 5 outputs