Workflows Directory

Workflow templates for advertising and lead generation or design and user experience

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20 workflow templates

  • Ad to page check

    When a campaign's landing page is ready for a prelaunch check, the acquisition owner gets a findings list that sets each ad beside the captured page: message, offer details, form and next step, on mobile and desktop. Page states nobody captured are marked unknown.

    Starts it
    Acquisition owner
    Brings
    export, notes
    Gets
    4 outputs
    • Advertising and lead generation (filtered by)
    • Design and user experience (filtered by)
    • E-commerce and retail
  • Campaign audience check

    When an audience export is ready for review, the campaign owner gets it segmented with reconciled counts, the exclusions applied and the records whose contact status needs checking, with conflicts, stale records and duplicates kept visible.

    Starts it
    Campaign owner
    Brings
    export, notes
    Gets
    5 outputs
  • Campaign build sheet

    When an approved campaign brief is ready to become a setup specification, the campaign operator gets one build sheet: names, audiences, exclusions, destinations, budgets and measurement fields, with every unresolved setting and missing asset marked as a gap. Nothing is built or spent.

    Starts it
    Campaign operator
    Brings
    export, notes
    Gets
    4 outputs
  • Cold outreach sequence drafting

    Your outreach reads like you wrote it on your best day: a first note and its follow-ups, drafted in your own voice, where every line about the prospect traces to a dated fact and every line about your company traces to facts you supplied. You read it, edit it and send it yourself.

    Starts it
    Founder
    Brings
    notes, document, pasted text
    Gets
    6 outputs
  • Component inventory audit

    When patterns come up for review, the design-system owner gets an inventory built from the library export and its documentation: every component with its naming, token and state gaps, and the pairs that may overlap. Nothing is merged on appearance; the owner decides.

    Starts it
    Design-system owner
    Brings
    export, notes
    Gets
    4 outputs
  • Component specification

    When an approved reusable component needs documenting, the design-system owner gets one specification of its variants, states, usage rules and accessibility notes, set beside the existing patterns, with every gap or clash written as a choice for the owner.

    Starts it
    Design-system owner
    Brings
    export, notes
    Gets
    6 outputs
  • Creative fatigue review

    When a campaign's reach or response pattern prompts a creative review, the paid media lead gets frequency and response set against the campaign's own baseline, by creative and audience, with other explanations marked and options to test.

    Starts it
    Paid media lead
    Brings
    export, notes
    Gets
    6 outputs
  • Creative test evidence review

    When a batch of ad creative is ready for review, the creative strategist and media lead get an evidence table by creative, angle, format and hook, with tentative learning and next-test options. No winner or loser is named, and thin evidence is held back.

    Starts it
    Creative strategist
    Brings
    export, notes
    Gets
    6 outputs
  • Creator campaign plan

    Before a creator campaign starts, the marketing lead gets one plan: the goal, each creator's deal and deliverables, a base and a conservative budget checked against the budget supplied, the dates, the set-up before launch and the decisions. A person approves the spend.

    Starts it
    Creator programme lead
    Brings
    export, notes
    Gets
    8 outputs
  • Creator content reuse plan

    A brand marketer sees which published creator posts may be reused on which of the brand's channels, read only from the usage rights they supply, with every placement ending before the rights do. Where the rights are silent or unclear, the question goes to whoever reviews contracts.

    Starts it
    Brand marketer
    Brings
    export, notes
    Gets
    9 outputs
  • Current experience baseline

    Before a redesign, the design lead gets a baseline built from the captures and page list they supply: each page read with its content and design observations, the patterns that recur, and the pages outside the evidence. The lead confirms the baseline and sets the scope.

    Starts it
    Design lead
    Brings
    export, notes, document
    Gets
    6 outputs
  • Design handoff record

    Before engineering starts, the design owner gets one record built from the approved design: every state, token, breakpoint and content rule either covered or flagged, with each unstated behaviour written as a question. The engineer confirms the questions are resolved.

    Starts it
    Design owner
    Brings
    export, notes
    Gets
    6 outputs
  • Inherited campaign audit

    When an agency takes over an account or prepares a campaign health review, the media or analytics lead gets an inventory of what is running against the client's plan: mismatched offers, disagreeing destination pages, missing measurement evidence, and an owner for each follow-up.

    Starts it
    Media lead
    Brings
    export, notes
    Gets
    6 outputs
  • Journey accessibility findings

    When a user journey is ready for accessibility review, the reviewer gets a finding list: each finding with its task impact and evidence, the manual checks still required and the limits of the review. The reviewer verifies every finding and agrees fixes with the design owner.

    Starts it
    Accessibility reviewer
    Brings
    export, notes
    Gets
    5 outputs
  • Lead form field review

    When a client questions a long inquiry form or abandoned submissions, the conversion lead gets a field-by-field review: what each field is used for downstream, where people leave, and proposed labels, error messages and test questions. The lead and the client's data owner decide every change.

    Starts it
    Conversion lead
    Brings
    export, notes, document
    Gets
    6 outputs
  • Lead quality pattern review

    When sales feedback or results raise a lead-quality concern, the acquisition lead gets a review of leads and their outcomes by source, page, location, device and timing, with cases to verify with sales and possible measurement faults listed.

    Starts it
    Acquisition lead
    Brings
    export, notes
    Gets
    5 outputs
  • Prospect list by role and firm type

    Before anyone writes a first note, you know which kinds of firm and which roles in them deserve your next conversations. Every firm is tested against your own criteria first and carries a sourced reason, a grade and the questions only a conversation can answer. Nobody is contacted.

    Starts it
    Founder
    Brings
    export, notes
    Gets
    6 outputs
  • Search exclusion conflict check

    The paid search specialist gets a list of live keywords that a live exclusion may be blocking, each with the level where the exclusion applies and the campaign intent it touches. They are clues from the text; the specialist decides what to change.

    Starts it
    Paid search specialist
    Brings
    export, notes
    Gets
    5 outputs
  • Usability test session plan

    Before a prototype or a confusing flow goes in front of users, the research lead and product owner hold one plan: who to recruit, the tasks in plain words, the neutral prompts, a blank note sheet and how success is counted. Recording and data handling are listed as decisions.

    Starts it
    Product owner
    Brings
    notes, document
    Gets
    9 outputs
  • User research plan

    When a design decision needs user evidence, the research lead gets one study plan: what the team needs to know, what evidence already exists, method options with their hours, participant criteria, permissions needed, how answers will be read and what the study cannot establish.

    Starts it
    Research lead
    Brings
    export, notes
    Gets
    9 outputs